Marketing on Twitter is a huge concept to take on.
Does it mean to randomly Reply to everyone on the Public Timeline? Does it mean to randomly RT some things? The main part of Twitter Marketing is to start at the basics, Followers and Following.
Followers are people who see your Tweets.
This is very important, if you are just Tweeting to the public timeline where your Tweet can be washed out in a second, it might not be as efficient as tweeting them to people who are actually following you.
When people follow you, they find you interesting and want you to share more information.
If you can get them to be hooked onto you, you may have a potential buyer.
So, what does it take to get these Followers? Always be interesting.
To be interesting is only found in the eye of the beholder, like beauty.
If you want to be interesting to everyone, take a common topic.
Say New Moon, for instance.
Take a RSS/XML/ATOM feed and relay it to your Tweets manually.
Take the description, title, and link and mash it up into a nice Tweet to make people who find it, interested.
If they find it so interesting to RT it, there you go.
You have it viral.
This process is a great way to get your Follower count up easily.
Twitter Marketing takes work and dedication.
When you are ready to get these people interested in you and your product or service, you are on your way to Twitter stardom.