Social Networking: Secrets to Successful Marketing
Social networking is a great tool for helping business owners meet new customers.
But for some on both side of the track the road has not been easy.
Business owners peddling all kinds of stuff to people who don't want them never find the real meaning of true commerce.
So before you go off into the wild blue yonder with visions of owning a site that pulls in multi-millions, consider how you can make the most important attribute you own heap a bountiful harvest of success.
Undertaking the world of the Internet can be quite a daunting to say the least.
First, you want to plan your strategy just as you would with any business offline.
You need an outline of what it is you want from your all your sources of marketing media, that way you can know in advance what media is doing well and which one isn't.
Developing a social networking strategy is no different.
Think about what it is you hope to contribute to the network before what you hope to get.
Gain credibility for your expertise by offering a related give-a-way item to the product or service you sell.
Next, you want to target who will most likely have a need for what you sell and go where they are.
Most of the people who will be searching for your products and services online will know something about you and your company.
When they find you, do you want your sales techniques to grab their attention like a ping-pong ball all over the page for this item or that? What about those blinding, flashing banner ads that have nothing to do with what you're selling? How about a technique that incorporates building relationships with your visitors? People want to do business with people they can trust and that trust must first be nurtured from the very beginning.
If it's lost or taken for granted it can sometimes tarnish a good reputation.
Afterward, you want to make sure that you make time to be involved in the networking community you choose.
Some of the major players in the social networking arena suggest 1-3 hours a day as average.
However you choose to incorporate networking, remember this: visitors don't like it when a business owner over advertises their company and the don't like it when an owner starts a page or set links and leave.
When they find your page and no content, they take you as not serious about what you're doing.
Being active without over extending yourself allows you to communicate consistently, resolve problems quickly and keeps the number of social networking networks you are affiliated with low.
You don't have to be a super genius when communicating with others online, but at least know what you are talking about.
Sometimes there will be topics about things related to your business and sometimes not.
If it's something you know a little about, share it with the community.
If it's something you have no clue about, skip it and let someone else have a turn.
Last but not least, be who you are.
Be real.
You are the only person who is able to give your business the life it needs to live the story you need to share.
No one else can do this but you.
Everything about what you do should be on the up and up.
The temptation to fall for get rich schemes lures some of the best of us, but if measures are taken to prevent this thinking and replacing it with honest, hard work the return is priceless.
But for some on both side of the track the road has not been easy.
Business owners peddling all kinds of stuff to people who don't want them never find the real meaning of true commerce.
So before you go off into the wild blue yonder with visions of owning a site that pulls in multi-millions, consider how you can make the most important attribute you own heap a bountiful harvest of success.
Undertaking the world of the Internet can be quite a daunting to say the least.
First, you want to plan your strategy just as you would with any business offline.
You need an outline of what it is you want from your all your sources of marketing media, that way you can know in advance what media is doing well and which one isn't.
Developing a social networking strategy is no different.
Think about what it is you hope to contribute to the network before what you hope to get.
Gain credibility for your expertise by offering a related give-a-way item to the product or service you sell.
Next, you want to target who will most likely have a need for what you sell and go where they are.
Most of the people who will be searching for your products and services online will know something about you and your company.
When they find you, do you want your sales techniques to grab their attention like a ping-pong ball all over the page for this item or that? What about those blinding, flashing banner ads that have nothing to do with what you're selling? How about a technique that incorporates building relationships with your visitors? People want to do business with people they can trust and that trust must first be nurtured from the very beginning.
If it's lost or taken for granted it can sometimes tarnish a good reputation.
Afterward, you want to make sure that you make time to be involved in the networking community you choose.
Some of the major players in the social networking arena suggest 1-3 hours a day as average.
However you choose to incorporate networking, remember this: visitors don't like it when a business owner over advertises their company and the don't like it when an owner starts a page or set links and leave.
When they find your page and no content, they take you as not serious about what you're doing.
Being active without over extending yourself allows you to communicate consistently, resolve problems quickly and keeps the number of social networking networks you are affiliated with low.
You don't have to be a super genius when communicating with others online, but at least know what you are talking about.
Sometimes there will be topics about things related to your business and sometimes not.
If it's something you know a little about, share it with the community.
If it's something you have no clue about, skip it and let someone else have a turn.
Last but not least, be who you are.
Be real.
You are the only person who is able to give your business the life it needs to live the story you need to share.
No one else can do this but you.
Everything about what you do should be on the up and up.
The temptation to fall for get rich schemes lures some of the best of us, but if measures are taken to prevent this thinking and replacing it with honest, hard work the return is priceless.
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