To advertise your home based business, I strongly recommend Article Marketing which is must do for every online based business owners.
You need a thorough market research in order to determine those keyword phrases your potential customers are using when searching for a particular product or service that is related to your own business.
Then based on those keyword phrases you have selected, simply write unique keyword rich content that search engines reward by sending to your website tons of targeted visitors.
It is very simple; these keyword phrases used rightly throughout your article will help increase the volume of your web traffic that you will get.
Also, make sure those keyword phrases are closely related to your business niche and your contents are friendly to potential customers and the search engines.
After you might have written your optimized keyword rich content, its time to locate the best article directory, where you simply submit your article.
You might be fortunate enough to have your article reprinted on a high traffic website which apart from the quality one way backlink you get; it will also result to an increased traffic to your business website.
And if those visitors to your article find it informative and helpful, they will follow your link in the article resource box to see if they can buy what you are offering to them.
So, before you submit your article for maximum exposure, always remember to include a minimum of one inward link to your website as may be specified by some article directories and check to see if it works.
Keep in mind, poor advertising and marketing techniques could lead to business failure, try as much as possible to apply the best advertising technique that will bring massive traffic to your home based business.