Teens Increase Ecommerce Demands

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The rise of online shopping in the age of a tech savvy generation breeds only more consumers as popularity increases by the minute especially to the teenage bracket of 12-21 years of age.
The range of this age focuses on a group of individuals who spend more time if not most of their time online as opposed to the more mature older or younger generations.
This does not equate however to their expertise online but in fact still constitutes a huge amount of influence on the online retail industry.
Ecommerce targets not the highly informed in technology but the mere online client.
This is also why most online shops are made to be more user-friendly and accommodating in every way.
The teen market is easy to establish but the way in which to catch their attention is the challenge.
Most teens have limited attention span, they get bored faster than the usual adult and so online shops must keep their products interesting and flashy.
Teen clients gravitate towards what is new or popular or in the trend.
They are easy to please but they tire so easily as well.
They like fancy designs and flashy lights.
They are the showbiz of every market base.
Next, the teen market may be very demanding in their taste but are not heavily loaded in their pockets.
Most of these teen consumers do not have much money of their own making them susceptible to the cheap thrills and tactics of any advertisement.
Ecommerce caters to this phenomenon by creating sales or special offers or even buy one take one promos.
The teen market thrives on such discounts and is heavily price driven when it comes to retail.
Online stores make it even more possible to offer lower rates since they are able to cut costs on labor and rent for space as opposed to maintaining a stall at the mall.
However, although these teen consumers are keen on keeping off the high prices, they still are in access of their parent's credit cards that are the ones usually used for ecommerce anyway.
Another enticing way to lure the teen market into ecommerce is by making the shopping really simple.
Since most teens have short attention spans, they tire easily when registration for online shops take too long in the process.
They like the cheap thrills of fast shopping.
The less effort the more profit you get, fast! Online registrations and email verifications are a huge bummer for online sales.
Before they are even registered, your customer has already signed out.
Lastly, teens are big on visuals.
They like pictures and models and variety most especially.
Advertisements help them choose which one they like especially since they can't try on what they only see on the screen.
Invest in good pictures and advertising and you can get your teen clients for sure! At the end of the day, ecommerce thrives at the emergence of this new breed of teen shoppers who spend most of their time online.
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