People often say 'yes' or agree with requests out of mindless compliance as it makes their lives simpler and smoother.
Revealed: The 6 Coaching Weapons of Influence This article is going to reveal ALL 6 weapons to you! 1) Give, Give, Give Then Take Most coaches don't get how to build a business.
What they actually do is something along these lines.
Imagine walking into a pub and going "Who wants to buy really expensive coaching from me?" No one knows you, no ones likes you and they certainty don't want to buy anything from you at this point.
By going straight for the hard sell you are actually alienating anyone who might have been interested in what you do.
If you are doing this you need to change radically.
It's needy! You need to work out what pain your ideal client is in and offer a solution, that they can try for free, what cures their current headache when they comes across you.
Add value first before trying to sell anything 2) Gaining A Commitment From Your Coaching Clients Your ideal client, no matter what field, must be someone who wants to change and is going to take action.
The last thing you want is someone who will not only drain you but anyone else around you.
So when building a relationship, you want to encourage the style of behaviour you are looking for in your ideal client.
If they do as you ask, it shows they are committed and will therefore make a better client for you to coach.
At the same time you want to exclude the people you don't want to work with so make sure you say "If you are the type of person who is happy to stay where you are and not change then this programme is not for you", don't underestimate the power of exclusion! 3) Unleash The Power From Testimonials Testimonials are very powerful in your marketing as it shows other people have given you the seal of approval for what you sell.
Make sure you capture a comment from every client you work with.
Make it part of the terms of working with you.
And make sure it's a worthy testimonial where it shows they completed a specific action and working with you was great value for money.
Don't just get something like "Jon is a really great guy, thanks".
Get something that means something to your crowd like "Thanks to Jon, I increase sales by 22% in a single month making me 8 times more money that what I paid for his services" 4) Earning The Right To Sell Your Coaching Services I said earlier than when you first start out, people don't know you and they don't trust you.
It is important you let people get to know you, like you then trust you.
This is where relationship marketing comes in.
You must understand how to give away high quality content that adds massive value to your crowd.
And this isn't the same old "ho hum" rubbish as everyone else like "oh sign up for my newsletter" or "get my free e-course".
You want to raise the bar and blow peoples minds.
Get creative, be different! You want to get people drooling in anticipation for any communications from you.
So think about how you can change the game in your ideal client's mind, so you stand out from the crowd, so you are seen as the only choice to fulfil their needs.
5) Doing Business With You Is The Best Choice Anyone Can Make If you don't believe doing business with you is the best choice anyone can make then why on earth would anyone buy your services.
People buy from people so if you are not 100% certain in what you are selling, and prepared to passionate defend what you do from the naysayer's and proudly announce what you do to the world you are going to have a hard time convincing anyone to part with their hard earned money.
Make it easy for people, be unique, tell your story, don't just rehash the same rubbish as everyone else.
Make it personal to you so your passion shines through.
6) Make Sure People Understand Just How Important Your Time Is In business a lot of people will try to take up your time.
And being a coach most people try to operate a "Time for Money" business model.
This approach sucks! You are severely limiting your potential and placing a big cap on how much money you can ever make.
You need to create products for people to get to know you instead of always spending your time on people who are not really interested.
Let the interested ones come to you.
When you run programmes, always limit the amount of people you will work with at any one time and stick to closing dates.
And be 100% genuine with this.
Don't say things like "only 2 places left" when you haven't sold anything.
People will pick up on this.
If you ain't making sales either your product sucks or your leads don't understand the value in it.
Don't beat a dead dog, change what you do!