Writing article and submitting it to articles directory is one of the best way to generate targeted traffic to your online affiliate web site.
The idea is to drive traffic to your web page thus generating leads that eventually will convert into a customer.
Written marketing is the most efficient way to attract visitors for your online business.
However, once the visitor goes to your affiliate web page it is important for you to present some brief information about the product or services you are promoting.
Therefore, the first page that the visitor sees should be clean, attractive and eye catching.
The landing page is the first page your visitor sees when they clicked on the link in the articles you wrote.
It is also the same if you have your online business links posted on blogs or forums.
How a landing page adds value to your online marketing campaign is by conveying the preliminary information about your product.
If the visitors are keen and would like to get more information, they will opt-in to your follow up list.
Unfortunately, many affiliate marketers missed the importance of the landing page.
One common mistake made by these marketers is sending the new targeted visitors to the merchant's home page or sales page.
This is not a smart strategy.
Firstly, some of the merchant's home page is too cluttered with text and confuse the visitor.
Worst still, some of the sales copies are badly written.
When the visitor is distracted, he will loose interest and leave the merchant's page and never to be heard of again.
It is a loose and loose situation for you, the merchant and the visitor.
A good landing page has a specific objective, which is to collect the web site visitor's name and email address.
When you have his email address, then you can redirect him to the merchant's page.
Even if he is not interested, you have a chance to follow up with him on a consistent basis or even promote another affiliate product in the future.