Increase Sales By Giving Them What They Want
When concerned business owners come to me and ask how they can increase sales or convert more leads to buyers, I start by asking them these five simple questions.
1.What are you trying to sell and what is your process?
2.What are the biggest benefit people get from purchasing this product?
3.What marketing message are you using to compel them to take action?
4.How do you know they need this product?
5.What is your target market?
From the answers I get I can usually figure out exactly whats not working and how to fix it.
Converting prospects to buyers is not that hard if you are targeting a market that is:
- Hungry for what youre offering.
- Willing and able to pay for it.
- Fairly easy to reach.
Many people create products that they believe in and that they are convinced others will want before researching what people are buying and searching for. Then they are disappointed when sales are slow.
The process needs to happen in reverse. First you find out what your market needs and
wants, then you develop a product or service that directly fills that need and offer it to them.
You can discover what people want by doing surveys, by researching what your most successful competitors are offering, by going to Amazon and seeing what the top selling books are in your market, or by doing keyword research.
Lets look at two of these research tools.
1.Amazonif a book is selling then theres something about the title and description that compels people to buy. That should give you a clear message. Also look at the reader reviews. People will tell you why the book helped them or what they liked or didnt like. This information is like striking gold if youre trying to figure out what will sell.
2.Keyword research most people think that the only reason to do keyword research is to find out what keywords to use on their website for the purpose of optimizing their webs pages for the search engines. But when you find a large number of people searching for a specific answer, piece of information, solution or product, BINGO! Its like theyre talking to you and telling you what they want.
Customers are looking for very specific solutions to their problems and if you can provide it youll struggle less, save on marketing expense and sell more. The market place is becoming more niched. By that I mean that there is so much competition and there are so many choices that people look for very specific solutions. For example, if you need heart surgery would you go to a general surgeon or a general practitioner? Of course not, youd go to a heart surgeon.
So giving people exactly what theyre looking for will greatly improve your odds of closing a sale. In future articles Ill talk about the importance of creating the right marketing message and call-to-action, which are the next steps you need to master to increase your sales. Be smart and strategic about your approach to sales!
Download a free audio: How to Fill the Client Funnel Now (a $47 value) and gain access to free profit strategy videos! http://MaximizeYourProfitsNow.com
1.What are you trying to sell and what is your process?
2.What are the biggest benefit people get from purchasing this product?
3.What marketing message are you using to compel them to take action?
4.How do you know they need this product?
5.What is your target market?
From the answers I get I can usually figure out exactly whats not working and how to fix it.
Converting prospects to buyers is not that hard if you are targeting a market that is:
- Hungry for what youre offering.
- Willing and able to pay for it.
- Fairly easy to reach.
Many people create products that they believe in and that they are convinced others will want before researching what people are buying and searching for. Then they are disappointed when sales are slow.
The process needs to happen in reverse. First you find out what your market needs and
wants, then you develop a product or service that directly fills that need and offer it to them.
You can discover what people want by doing surveys, by researching what your most successful competitors are offering, by going to Amazon and seeing what the top selling books are in your market, or by doing keyword research.
Lets look at two of these research tools.
1.Amazonif a book is selling then theres something about the title and description that compels people to buy. That should give you a clear message. Also look at the reader reviews. People will tell you why the book helped them or what they liked or didnt like. This information is like striking gold if youre trying to figure out what will sell.
2.Keyword research most people think that the only reason to do keyword research is to find out what keywords to use on their website for the purpose of optimizing their webs pages for the search engines. But when you find a large number of people searching for a specific answer, piece of information, solution or product, BINGO! Its like theyre talking to you and telling you what they want.
Customers are looking for very specific solutions to their problems and if you can provide it youll struggle less, save on marketing expense and sell more. The market place is becoming more niched. By that I mean that there is so much competition and there are so many choices that people look for very specific solutions. For example, if you need heart surgery would you go to a general surgeon or a general practitioner? Of course not, youd go to a heart surgeon.
So giving people exactly what theyre looking for will greatly improve your odds of closing a sale. In future articles Ill talk about the importance of creating the right marketing message and call-to-action, which are the next steps you need to master to increase your sales. Be smart and strategic about your approach to sales!
Download a free audio: How to Fill the Client Funnel Now (a $47 value) and gain access to free profit strategy videos! http://MaximizeYourProfitsNow.com
Source...