The Textile And Garment Industry Faces Changes, Proposed U-consumption Characteristics
The textile and apparel industry in 2012 experienced winter, the quality of earnings and stock being questioned, and substantial adjustment plate. We remain positive about the textile and garment industry next decade costumes dance performance, but more competitive in the industry, increased differentiation, need reviewing clothing consumption demand the new changes.
Faced with change, our garment industry research idea is, from the static consumer behavior research put forward "men and women has" shopping way, from the dynamic consumer upgrade paper puts forward the essence of the upgrade is to promote the structure, and puts forward "U consumption characteristics. On the basis of the formation of "brand/price sensitivity framework", thus to each segment of the industry to do the driving force to analysis.
U-consumer era tendency to become representatives of consumer groups, consumer channels and consumer. Consumer groups refers to the rapid growth of mature consumer group; Consumption channels means the electricity supplier channels will lead to more intense competition between brands and drive corporate earnings price increase factors will be put to the test. And the core of consumer upgrade is upgrade of consumption structure, the "pragmatic" and "show off" will lead to demand for consumer purchase behavior differentiation. Therefore, in the future, apparel consumers will show "my type, I show as the main feature," as the main characteristic, I type "corresponds to the pragmatic consumer, the show corresponding flaunt consumer.
Sub-industry analysis and investment strategies: "Men and women are different, high and low." Brand sensitivity and price sensitivity as a two-dimensional matrix of critical dimensions, positioning analysis of the various sub-sectors of the clothing, the driving force of the driving force for future growth and profitability of the business.
High-end men's: "I show consumption on behalf of the industry, in line with the trend of consumer groups, has little effect on the e-commerce channel. To enhance the brand is the core driving force of growth performance, brand building progress is very obvious. Extension and expansion is the second driving force, and there is still room. Continue to be optimistic about the 2013 high-end menswear industry.
The high-end women: the primary drivers of profitability still lies in brand enhancement, and compared with high-end men's, women's high-end brand to enhance pay more attention to fashion and design lead. Extension and expansion will continue.
Mass Men: The target customer is in the lower right of brand / price sensitivity framework, the consumption mostly belong to pragmatic consumer. In the industry, we believe that a short look at channels adjustment, and look at the brand repositioning in long term.
Youth leisure: "I type" consumer representatives, a short look at the balance sheet repair, and look at the fast fashion multi-series and multi-brand strategy in long term.
Home textile: classification of high-end home textile, see "event sex drive", when recommended in up economic cycle. In the end home textile see "repeat purchase", from the consumption structure and consumption tendency to see, positioning the in home textile brand future earnings growth pattern more sustainable.
Guangdong Bifan Clothing Co., Ltd. is a large Joint Venture, which covers 120 Acres, which have the capability for 20 hundred people. We are mainly doing the business of all kinds of garment shell fabrics, we have 1500 manufacturing devices, all of them are introduced from the oversea. We hope you can join us and established long-term relations of cooperation with us.
Product:
Faced with change, our garment industry research idea is, from the static consumer behavior research put forward "men and women has" shopping way, from the dynamic consumer upgrade paper puts forward the essence of the upgrade is to promote the structure, and puts forward "U consumption characteristics. On the basis of the formation of "brand/price sensitivity framework", thus to each segment of the industry to do the driving force to analysis.
U-consumer era tendency to become representatives of consumer groups, consumer channels and consumer. Consumer groups refers to the rapid growth of mature consumer group; Consumption channels means the electricity supplier channels will lead to more intense competition between brands and drive corporate earnings price increase factors will be put to the test. And the core of consumer upgrade is upgrade of consumption structure, the "pragmatic" and "show off" will lead to demand for consumer purchase behavior differentiation. Therefore, in the future, apparel consumers will show "my type, I show as the main feature," as the main characteristic, I type "corresponds to the pragmatic consumer, the show corresponding flaunt consumer.
Sub-industry analysis and investment strategies: "Men and women are different, high and low." Brand sensitivity and price sensitivity as a two-dimensional matrix of critical dimensions, positioning analysis of the various sub-sectors of the clothing, the driving force of the driving force for future growth and profitability of the business.
High-end men's: "I show consumption on behalf of the industry, in line with the trend of consumer groups, has little effect on the e-commerce channel. To enhance the brand is the core driving force of growth performance, brand building progress is very obvious. Extension and expansion is the second driving force, and there is still room. Continue to be optimistic about the 2013 high-end menswear industry.
The high-end women: the primary drivers of profitability still lies in brand enhancement, and compared with high-end men's, women's high-end brand to enhance pay more attention to fashion and design lead. Extension and expansion will continue.
Mass Men: The target customer is in the lower right of brand / price sensitivity framework, the consumption mostly belong to pragmatic consumer. In the industry, we believe that a short look at channels adjustment, and look at the brand repositioning in long term.
Youth leisure: "I type" consumer representatives, a short look at the balance sheet repair, and look at the fast fashion multi-series and multi-brand strategy in long term.
Home textile: classification of high-end home textile, see "event sex drive", when recommended in up economic cycle. In the end home textile see "repeat purchase", from the consumption structure and consumption tendency to see, positioning the in home textile brand future earnings growth pattern more sustainable.
Guangdong Bifan Clothing Co., Ltd. is a large Joint Venture, which covers 120 Acres, which have the capability for 20 hundred people. We are mainly doing the business of all kinds of garment shell fabrics, we have 1500 manufacturing devices, all of them are introduced from the oversea. We hope you can join us and established long-term relations of cooperation with us.
Product:
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