Affiliate marketing is a practice whereby a business rewards one or many affiliates for each customer attracted by the marketing strategies.
These strategies include reward sites as well as the referral to other sites.
There is an industry affiliate marketing resource which comprises of a retailer or brand, network, publisher and customer.
Other players include super affiliates, specialized vendors and affiliate management agencies.
Affiliates use various advertising methods which include organic SEO, email marketing, display advertising and paid SEO marketing.
Other methods used are publishing reviews of products as well as services offered by a partner.
By using an affiliate marketing resource one can drive traffic from one website to another.
Online retailers capture website syndication through the use of search engines and email.
Affiliates however, play a significant role in marketing strategies.
The programs still use the traditional cost per click as well as CPM, and are used in paid search and display advertising.
When it comes to marketing resource there are hundreds of resources whereby the marketers use their own tried and tested methods.
Some share these resources and others prefer to hold onto their secrets.
For instance the cost per mille requires only that the affiliate make the ads available on his specified website.
The advertisements are display to the visitors, whereby he receives a commission.
Visitors are not only exposed to the ads, but have to click on the ad in order to visit the ads website.
Affiliates are an extended sales force for small businesses.
Multi tier programs are included as an affiliate marketing resource.
Retailers favor marketing as there are no marketing expenses incurred by the retailer unless results are obtained unlike display advertising.
Some retailers prefer to run their own affiliate programs by using software or use outsourced program management.