If you haven't heard of blogging, then you basically must have been asleep for the last five to ten years.
Okay, Rip Van Winkle, blogging is the hottest form of Internet website since...
well, since the beginning.
Blogs have two things going for them when you're talking about internet marketing.
People (real humans!) like blogs because they're content based.
That is they contain a lot of information that folks can use.
Google likes blogs because their structure makes it easy for Google to index them.
In other words, the blog is the perfect marriage between technology and communication.
That's what makes blogs the website platform par excellence for anyone interested in internet marketing.
Of course, there are a lot of blogging platforms out there.
You can use free software like Google's Blogger.
You can pay for service with platforms like TypePad.
Or you can do what the majority of savvy internet marketers are doing and use the completely free, amazingly flexible WordPress, which is free, although you'll have to have your own hosting.
WordPress is the blogger's blogging platform.
Especially with the recent versions, WordPress is an amazingly flexible platform.
You can make everything from one page sales letter mini-sites to complex websites with hundreds if not thousands of pages, all interconnected and cross-indexed so that they are easily accessible to web visitors.
You can see why affiliate marketers adore WordPress.
You can use WordPress blogs to create content based sites that you make money off of through AdSense.
You can make a site whose home page is a one page sales letter for a hot Clickbank product.
You can make a combination of both.
You can even make complex membership sites, where your visitors have to pay you monthly in order to gain access to the site.
All the big names use WordPress, John Reese, Frank Kern, Ed Dale.
Everyone else does, too! WordPress has basically pushed nearly every other web platform off of the map.
Giant companies can use WordPress.
Individuals can use WordPress, too! Not only is WordPress itself flexible and oh so easy to use, but a host of independent programmers have created a whole library full of add-ons (called plug-ins), which extend the usefulness of WordPress even more.
You can find plug-ins which do things as esoteric as managing the pages that Google's spiders see.
You can find plug-ins that manage all of the advertisements on your site.
You can find plug-ins that will make your site a search engine optimized race horse straining to reach the top ten of Google's search results.