Marketing Tools For Forex Affiliates
Forex affiliate marketing tools cover everything from basic banner ads and stats, traffic-generation strategies and online SEO to online social networking, website design and outsourcing. You name it! It is such a board term that there simply is neither beginning nor end.
It might be interesting, however, to look a bit deeper onto the marketing tools designed specifically for forex affiliates in order to enhance the performance and maximize the success.
Marketing Tools Provided by Forex Affiliate Programs
1) Regularly Updated Banners
I find it crucial for the affiliate program to stay up to date with their banners. Changing the look and feel of the banners regularly attracts more clicks and lead conversion, especially during limited promotions, trading competitions or holiday season.
Some forex affiliate programs provide rotating banner codes. It usually contains about 3 rotating banners, which the program itself changes according to their performance. There is no need for the affiliate to upload new code or download new banners. It definitely saves tones of time.
2) Attractive Landing Pages
Once a potential trader clicked on the broker, he is redirected away from your website into a landing page. Some affiliate programs provide a redirection code to the broker website, which in my opinion contains too much information and therefore converts much worse than a specially designed registration landing page with simple 1,2,3 instructions and attractive offer.
My favourite landing pages include broker facts and benefits on one side and a basic registration form on the other side along with a huge shiny button START TRADING or OPEN ACCOUNT.
3) Videos and Tutorials
Unless you are a mega affiliate, you do need these!! Videos can spice up and animate your website and tutorials are definitely helpful, while you are still figuring out youself what forex is all about. Until you are able to write your own tutorials and create your own videos, these marketing tools are definitely live savers!
4) Useful Widgets
Trading widgets such as Live Currency Rates, Latest Trading Contest Winners, Scrolling Market News, Charts and Economic Calendar once again are a must for your developing forex affiliate business.
5) Monthly Affiliate Newsletters
I simply cannot live without them! They save at least couple of hours of painful search for latest updates. What can be better than getting a list of latest broker promotions and recent updates via email, almost ready to be posted on your own website!
Beginner in Forex Affiliate Marketing
If you are an advanced forex affiliate with your own set of web designers, programmers and SEO professionals, than there aren't many marketing tools from forex affiliate programs that might interest you. After all, super forex affiliates are able to create these tools investing considerable sums of money into their team of professionals.
My point is that most forex affiliate marketing tools are designed for beginners. And the trick is to take advantage of these tools to understand where you site is succeeding and where it needs some improvement.
Apart from what is given to you by affiliate programs, make sure to check whether your site is:
1) Fast enough (slow loading sites get lower google ranking and less traffic since the visitors lose patience while your stuff is loading and opening!)
2) Properly indexed ( use google webmaster tools to upload to sitemap and check for other errors on the site)
3) Reach for keywords (understand what keywords all about and use them for your SEO strategies)
To summarize, forex affiliate marketing tools are here to help you give a better understanding of your business and a larger chance of success. Keep learning, keep updating, keep striving for more.
It might be interesting, however, to look a bit deeper onto the marketing tools designed specifically for forex affiliates in order to enhance the performance and maximize the success.
Marketing Tools Provided by Forex Affiliate Programs
1) Regularly Updated Banners
I find it crucial for the affiliate program to stay up to date with their banners. Changing the look and feel of the banners regularly attracts more clicks and lead conversion, especially during limited promotions, trading competitions or holiday season.
Some forex affiliate programs provide rotating banner codes. It usually contains about 3 rotating banners, which the program itself changes according to their performance. There is no need for the affiliate to upload new code or download new banners. It definitely saves tones of time.
2) Attractive Landing Pages
Once a potential trader clicked on the broker, he is redirected away from your website into a landing page. Some affiliate programs provide a redirection code to the broker website, which in my opinion contains too much information and therefore converts much worse than a specially designed registration landing page with simple 1,2,3 instructions and attractive offer.
My favourite landing pages include broker facts and benefits on one side and a basic registration form on the other side along with a huge shiny button START TRADING or OPEN ACCOUNT.
3) Videos and Tutorials
Unless you are a mega affiliate, you do need these!! Videos can spice up and animate your website and tutorials are definitely helpful, while you are still figuring out youself what forex is all about. Until you are able to write your own tutorials and create your own videos, these marketing tools are definitely live savers!
4) Useful Widgets
Trading widgets such as Live Currency Rates, Latest Trading Contest Winners, Scrolling Market News, Charts and Economic Calendar once again are a must for your developing forex affiliate business.
5) Monthly Affiliate Newsletters
I simply cannot live without them! They save at least couple of hours of painful search for latest updates. What can be better than getting a list of latest broker promotions and recent updates via email, almost ready to be posted on your own website!
Beginner in Forex Affiliate Marketing
If you are an advanced forex affiliate with your own set of web designers, programmers and SEO professionals, than there aren't many marketing tools from forex affiliate programs that might interest you. After all, super forex affiliates are able to create these tools investing considerable sums of money into their team of professionals.
My point is that most forex affiliate marketing tools are designed for beginners. And the trick is to take advantage of these tools to understand where you site is succeeding and where it needs some improvement.
Apart from what is given to you by affiliate programs, make sure to check whether your site is:
1) Fast enough (slow loading sites get lower google ranking and less traffic since the visitors lose patience while your stuff is loading and opening!)
2) Properly indexed ( use google webmaster tools to upload to sitemap and check for other errors on the site)
3) Reach for keywords (understand what keywords all about and use them for your SEO strategies)
To summarize, forex affiliate marketing tools are here to help you give a better understanding of your business and a larger chance of success. Keep learning, keep updating, keep striving for more.
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