The Qualities of a Good Blogger?
Blogging? It's a piece of cake.
If only that were true.
There are millions of blogs out there, but only a fraction of them get read with any regularity.
Why? Because blogging isn't as easy as you think.
From a business perspective, it is an activity that (if done well) will boost your credibility, visibility and drive traffic to your website, but it's hard work constantly coming up with new ideas.
There are times it will feel as though you're writing to an empty room because not every post will get comments, shares or likes.
So why bother? The reason you should persevere is the credibility, visibility and traffic thing I mentioned earlier.
And if you find you're not getting any shares or comments it says more about your blog posts than your lack of audience.
Every blog post you write must be aimed at your readers.
That means writing stuff they want to read about, which probably isn't going to be what a God awful journey into work you had.
So before you start typing, think carefully about what you're writing and ask yourself these questions: 1.
Is it about something my readers will be interested in? You will have a niche.
Because it's your area of expertise people will be drawn to you to learn and get tips.
That's why you must make sure the blog you're currently writing is related to your niche.
2.
Is it credible? If you're using statistics, facts and figures in your post, are you sure they're right? There's nothing worse than using incorrect information because some bright spark will notice and shout it from the rooftops, damaging your reputation.
3.
Is it unique? Obviously your content will be, so I'm talking more about your writing style and approach.
Even if you have a favourite blogger, the worst thing you can do is try to emulate them.
Our audience wants something different, they want to get to know you and that means developing your own style, writing personality and voice.
4.
Useful? Think carefully about what you're writing - is it worth reading? Will it add value to your audience? If they find it useful they'll share it, but if it's a load of pointless ramblings they may well look elsewhere for the information they need.
5.
Simple Make sure the language and sentence structure you use is simple.
People don't want to be faced with complex words and dense swathes of text; they want something that's quick and easy to read and that's useful.
6.
Is it shareable? This one really is a combination of everything that I've mentioned so far.
If you tick all the boxes from 1 - 5 your content will be shared, widening your audience.
7.
What are your goals? Although you are primarily writing for your audience, your blogs also have to achieve your own goals.
Whether that's to drive traffic to your website, build links, promote your name and business etc.
So next time you write a blog post, bear these points in mind and make sure both you and your audience get something out of it.
If only that were true.
There are millions of blogs out there, but only a fraction of them get read with any regularity.
Why? Because blogging isn't as easy as you think.
From a business perspective, it is an activity that (if done well) will boost your credibility, visibility and drive traffic to your website, but it's hard work constantly coming up with new ideas.
There are times it will feel as though you're writing to an empty room because not every post will get comments, shares or likes.
So why bother? The reason you should persevere is the credibility, visibility and traffic thing I mentioned earlier.
And if you find you're not getting any shares or comments it says more about your blog posts than your lack of audience.
Every blog post you write must be aimed at your readers.
That means writing stuff they want to read about, which probably isn't going to be what a God awful journey into work you had.
So before you start typing, think carefully about what you're writing and ask yourself these questions: 1.
Is it about something my readers will be interested in? You will have a niche.
Because it's your area of expertise people will be drawn to you to learn and get tips.
That's why you must make sure the blog you're currently writing is related to your niche.
2.
Is it credible? If you're using statistics, facts and figures in your post, are you sure they're right? There's nothing worse than using incorrect information because some bright spark will notice and shout it from the rooftops, damaging your reputation.
3.
Is it unique? Obviously your content will be, so I'm talking more about your writing style and approach.
Even if you have a favourite blogger, the worst thing you can do is try to emulate them.
Our audience wants something different, they want to get to know you and that means developing your own style, writing personality and voice.
4.
Useful? Think carefully about what you're writing - is it worth reading? Will it add value to your audience? If they find it useful they'll share it, but if it's a load of pointless ramblings they may well look elsewhere for the information they need.
5.
Simple Make sure the language and sentence structure you use is simple.
People don't want to be faced with complex words and dense swathes of text; they want something that's quick and easy to read and that's useful.
6.
Is it shareable? This one really is a combination of everything that I've mentioned so far.
If you tick all the boxes from 1 - 5 your content will be shared, widening your audience.
7.
What are your goals? Although you are primarily writing for your audience, your blogs also have to achieve your own goals.
Whether that's to drive traffic to your website, build links, promote your name and business etc.
So next time you write a blog post, bear these points in mind and make sure both you and your audience get something out of it.
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