Advertising using commercial printing services and print products comes in three stages.
You start with investing on the right concept or the seed of your campaigns.
You select the proper soil, the medium which would propagate your message and the right elements to let your seed bloom.
And of course, you wait for the fruit to ripen before your harvest.
Nevertheless, this analogy easily illustrates how choosing the right commercial printing services can truly yield fruitful rewards for all your efforts.
Often you'll find a drastic spike in your sales right after launching a marketing campaign.
But the truly successful campaigns are those who give you more than a one time sale.
They deliver you loyal clients that give you long-term profits.
Winning clients may take a longer time than you would have hoped and more effort than you expected, but it will be worth it in the long run.
Cultivating Customer Mindsets Your market is the soil which your marketing message is planted on.
They wither or grow in people's minds.
Getting the message to bloom and bear fruit requires preparing it by choosing the right media, the right printing services to complement them and so on.
During this early stage, what you need is to establish your presence and to create good first-hand impressions.
Make notes of the strengths of these print products: oPosters - this is an easy to see advertisements than can be placed everywhere.
It is a crucial aspect for start up businesses and product launches as it establishes credibility.
Visibility through posters significantly raises awareness that is important among your target audience.
oFlyers - Give people a preview of what you're offering.
Feed their curiosity a little more with a few lines that can pique their interest.
Let them know what your unique selling points are without going to in-depth with the details.
Give your clients just enough to hook em.
oBusiness Cards - let people know where they can know more about your business, or how they can avail of your services.
Nothing like sending out or handing out business cards to a variety of networks, soon to be business partners, associates and clients.
oPostcards - If you truly want to rewards yourself with sales or profits, then better target your message directly to your desired audience.
With direct mail marketing postcards, you can expect to have a better return on investment since you sent out your postcards to those who are most likely interested or in need of your products, services and business.
Sowing the Message At this point, you've already gotten people's attention and stirred a few of their interests.
They want to know more about the product not necessarily to buy, but just to know what it is about.
This is the best time to nurture your message and your clients.
oBrochures - write the copy depending on the insight you find in your marketing plan.
Discuss about the unique selling points, and how this can help improve their lives.
Always showcase enough products and services to further entice them.
oCatalogs - offer a list of products and services you offer complete with pictures and short descriptions of each.
Make compelling catalogs by making them highly attractive and making ordering at the same time, easy.
Harvesting This is where you will find results, as probably evidenced by sales or attendance.
Nevertheless, your prints don't stop working there.
This is the time to follow up, send thank you cards and such.
Employ too your other supplementary marketing program.
With commercial printing services, you can adjust your marketing strategy for the different stages of your business.
Acquire too both the necessary print products and services to suit your objectives through printing and get a plentiful harvest from your marketing efforts.