You'll run across articles online telling you that marketing these names is a fast technique to a sizeable amount of money.
You'll also encounter cautious types sceptical about whether the business model works at all.
Which theory is the correct one? The answer lies somewhere in the middle.
It is the way you pick your URL names and knowing how to value them correctly that'll get you money.
Let's check out the factors which might raise or lower the value of an expired name.
Extension Type The extension attached will affect its value greatly..
Com domain extensions are definitely worth the most, and have absolutely the best prospect of selling at a high price..
Net and.
Org are simply worth a good deal less.
Unusual name extensions tend to be worth even less, unless they're being sold to a particular niche market.
Domain Name Length The shorter the name is, the better.
You've got a lot better chance of selling a 1 or 2 word name than you do of selling a long or hard to read one.
Which sites do you visit the most frequently? It is probably the ones that are easy and simple to remember.
A shorter name creates the ability to bargain for a better price.
Readability The quicker to read and comprehend the domain name is, the better off you'll be.
That means that short, concise words that are easy to recall are the most in demand.
As an illustration, misspellings of words aren't usually worth a lot.
Hyphenation Strangely enough, hyphenation helps with understanding a website name, nevertheless it actually lowers the value.
Any special character contained in the expired domain name you've got will lower its perceived market value.
Singular Vs.
Plural Singular terms increase your possibilities of obtaining a good price when you sell a domain name.
The plural variation is worth comparatively less, and might not be much in demand at all.
Prefixes and suffixes are also detrimental to the demand for a domain name.
Once you have a set of domain names and identify their best and worst features, it's time to explore marketing them.
There's several of ways to do this, from just sitting there and hoping someone comes along (not incredibly effective) to going out and promoting your expired domain names assertively.
Even somewhat small investment campaigns comprise setting up a simple site to let people who stop by know it's for sale.
Be Contactable Easily Be sure to include your contact information along with the names of and links to some related website names.
Marketing Don't be surprised if you need to do more with a purpose to successfully market a domain name, however! Try setting up a totally functional site which has a related product - that'll show what the name can do.
Use good quality content that visitors will actually want to read, and optimise your website well.
Offer marketable services and products, plus links to affiliates.
This increases your probabilities of selling the domain; it permits you to sell the domain and the site as a package, and creates a way to generate income from the domain until it sells.
You can additionally start marketing actively.
Get in touch with expired name brokers and ask them to help you sell your domains on a commission basis.
Send emails to those you think that might be interested in buying, such as businesses with a similar existing name, or auction off yours on a well known site.
These methods take much more effort and therefore time, however heighten the chances of selling the domain name for a reasonably high price.
You just need to decide if they're worth the time you'll spend.
Analyse the site name and check out the prices that similar names have sold for to come to this conclusion.
Seller Beware! Before trading any web site names I recommend you refer to the regulatory body:- ICANN for the code of practise, as their 'slap' can be harder than Google's!.
http://www.
icann.
org/