HVAC Books Help HVAC Companies Grow
The time proven method to build profitable service/replacement HVAC Companies is the "Maintenance Department Model.
" This is not a get rich or fast growth model, it has been successfully duplicated by hundreds of HVAC companies, in all regions of the country and it works.
Here is how the Air Conditioner Maintenance Department Business Model Works.
Set up a maintenance department, independent of the service department.
The department continuously recruits new customers and generates replacement HVAC sales leads.
You continue to run your business as you have in the past while growing your maintenance department.
Tune-Ups can be scheduled in off-peak seasons to help make the business less seasonal.
Maintenance can be scheduled weeks and months in advance.
Tune-ups are performed year round.
Overtime is not necessary.
Marketing for these HVAC companies is directed toward obtaining tune-ups from new customers.
Customers are then converted to service agreement customers.
A service agreement customer is worth as much as $800.
00 per year in HVAC ductwork, accessory and replacement sales.
We also know our sales closing rate goes from 30% to 70%+ when the customer is a service agreement or service contract customer.
Following is a brief outline of how to get started.
All you need to do is follow the lead of the most successful businesses in the industry.
" This is not a get rich or fast growth model, it has been successfully duplicated by hundreds of HVAC companies, in all regions of the country and it works.
Here is how the Air Conditioner Maintenance Department Business Model Works.
Set up a maintenance department, independent of the service department.
The department continuously recruits new customers and generates replacement HVAC sales leads.
You continue to run your business as you have in the past while growing your maintenance department.
Tune-Ups can be scheduled in off-peak seasons to help make the business less seasonal.
Maintenance can be scheduled weeks and months in advance.
Tune-ups are performed year round.
Overtime is not necessary.
Marketing for these HVAC companies is directed toward obtaining tune-ups from new customers.
Customers are then converted to service agreement customers.
A service agreement customer is worth as much as $800.
00 per year in HVAC ductwork, accessory and replacement sales.
We also know our sales closing rate goes from 30% to 70%+ when the customer is a service agreement or service contract customer.
Following is a brief outline of how to get started.
- Perform maintenance with your service techs until you get the maintenance department up and running.
- Develop a budget and business plan that makes sense for your business.
This might be a one (1) person maintenance department or a much larger department. - Hire your first air conditioner maintenance employee, a Precision TU Specialist (PTS).
This person is hired, first for people skills and then trained to perform AC maintenance. - Train your PTS in proper Air Conditioner Maintenance and HVAC ductwork diagnostics.
- Train your demand service techs to sell tune-ups and service agreements.
- Train your dispatcher and customer service reps to sell tune-ups and service agreements.
- Track your results.
If monthly budgets and objectives are not achieved, introduce countermeasures to get back on track.
All you need to do is follow the lead of the most successful businesses in the industry.
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