Should You Pay To Increase Traffic to Your Website?
Getting traffic to your website is vital to the success of your online business. Traffic is to your website is what visitors are to an online store.
The difference is, when you manage to get web traffic, you'll also be generating leads. You can get these leads to opt in to your email list. So even if your visitors do not make a purchase when they visit your website, you will still have a way to continue to sell to them over time.
Traffic generation is therefore an important step in Internet marketing. There are various ways of increasing web traffic, which can be grouped under two strategies, paid traffic and free traffic.
While most would naturally opt for free traffic generation methods, buying targeted traffic has its advantages.
In this article, I shall explore the various advantages and disadvantages of paid traffic generation methods.
What are the Paid Traffic Methods?
Examples of paid traffic generators include pay-per-click advertising like Google Adwords, banner advertising, display advertising and pay-per-view advertising.
Advantages of Paid Traffic Methods:
1) You will get website traffic instantly, sometimes the moment your ad appears on the search result or web page.
2) The web traffic can build up quickly compared to the long and slow trudge that free traffic methods can entail.
3) The traffic to your web is mostly targeted. You can specify which audience you want to target your ad at. And the fact that your visitor is willing to click on your sponsored ad shows that he or she is at least open to the idea of being sold by your advertisement. Usually not someone who is just starting to do online research on a topic that interests him.
4) It is a good way to test if your product or offer will sell. If it doesn't, you will know immediately and not have waste lots of time generating traffic that isn't going to make any money for you.
Disadvantages of Paid Traffic Methods:
1) You will need to have a good budget to use paid traffic methods effectively. In fact, some hotly contested keywords can cost a lot. Even if you don't bid a lot for keywords, the costs can still add up over the long run.
2) If you choose the wrong medium to advertise in, you won't get enough traffic or even targeted web traffic. You are, in effect, throwing away good money.
3) Because of the way costs can run up, you need to work out your budget and profits carefully. Is it, in the first place, worth paying for traffic if the revenue you get from selling your product doesn't even cover your costs?
To sum up, there is really no clear-cut answer on whether you should pay to get traffic to your website. Both paid traffic methods and free traffic methods have their pros and cons.
Which method you choose depends ultimately on your lifestyle, goals, requirements and resources. You may even want to use a combination of both methods to get the optimum amount of traffic to your website. Here's to your success in traffic generation and Internet marketing.
The difference is, when you manage to get web traffic, you'll also be generating leads. You can get these leads to opt in to your email list. So even if your visitors do not make a purchase when they visit your website, you will still have a way to continue to sell to them over time.
Traffic generation is therefore an important step in Internet marketing. There are various ways of increasing web traffic, which can be grouped under two strategies, paid traffic and free traffic.
While most would naturally opt for free traffic generation methods, buying targeted traffic has its advantages.
In this article, I shall explore the various advantages and disadvantages of paid traffic generation methods.
What are the Paid Traffic Methods?
Examples of paid traffic generators include pay-per-click advertising like Google Adwords, banner advertising, display advertising and pay-per-view advertising.
Advantages of Paid Traffic Methods:
1) You will get website traffic instantly, sometimes the moment your ad appears on the search result or web page.
2) The web traffic can build up quickly compared to the long and slow trudge that free traffic methods can entail.
3) The traffic to your web is mostly targeted. You can specify which audience you want to target your ad at. And the fact that your visitor is willing to click on your sponsored ad shows that he or she is at least open to the idea of being sold by your advertisement. Usually not someone who is just starting to do online research on a topic that interests him.
4) It is a good way to test if your product or offer will sell. If it doesn't, you will know immediately and not have waste lots of time generating traffic that isn't going to make any money for you.
Disadvantages of Paid Traffic Methods:
1) You will need to have a good budget to use paid traffic methods effectively. In fact, some hotly contested keywords can cost a lot. Even if you don't bid a lot for keywords, the costs can still add up over the long run.
2) If you choose the wrong medium to advertise in, you won't get enough traffic or even targeted web traffic. You are, in effect, throwing away good money.
3) Because of the way costs can run up, you need to work out your budget and profits carefully. Is it, in the first place, worth paying for traffic if the revenue you get from selling your product doesn't even cover your costs?
To sum up, there is really no clear-cut answer on whether you should pay to get traffic to your website. Both paid traffic methods and free traffic methods have their pros and cons.
Which method you choose depends ultimately on your lifestyle, goals, requirements and resources. You may even want to use a combination of both methods to get the optimum amount of traffic to your website. Here's to your success in traffic generation and Internet marketing.
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