SMS text marketing, otherwise known as mobile marketing, is growing in leaps and bounds. We are starting to see mobile apps take a role, as well as geo-location targeting. The basis of all these sub divisions of mobile marketing is the simple text message. People are beginning to wonder, is the text message going to go out of style? How long before no one uses this form of communication anymore? Will it pay off if I implement text message marketing campaigns into my business? These are valid questions, especially with the growing rate of Smartphone users, and the ever-changing array of mobile technologies out there.

Despite the sophistication of mobile applications nowadays, SMS proves its relevance over time and time again. There are a number of strengths to consider; simplicity is what it all comes down to.

To start, text messaging is a really effective way to get a message to a large group of people. Nearly all phones these days are capable of sending and receiving text messages, and in most plans - it is included as a standard feature. Not everyone has Smartphone - yet - however owning one isn't necessary to take advantage of these campaigns. This is a major factor, because being able to access only those who are technologically savvy truly eliminates a substantial portion of customers.

SMS text marketing is a surprisingly versatile way of marketing. It isn't just about sending a message to a mass group, but there are ways to make it interactive, informative, and fun. A business can capture the attention of their customers by running a €text-to-win€ contest, or a €text-to-vote€ campaign. They can send out mobile coupons, or notify a group about a sale or promotion. Sometimes, simply reaching out to consumers with tidbits of information is very effective, for example, a wine bar may offer tips about food pairing. Connecting with a full service SMS marketing company, such as Social Fuse, is the key to discovering which possibilities will work for your particular industry.

Text marketing doesn't cost much, and it can be implemented right away. It is a great way to jump-start your mobile marketing efforts, with room to grow as technology advances later down the road. It is a fact that the root of these future mobile marketing technologies is SMS. Keeping up with our society is important, but it is vital not to leave people behind. Text message marketing strikes that perfect balance between finding a modern approach to marketing, and connecting with people of all generations.

Anyone who wants to connect personally with customers, take a timely, relevant approach to message marketing, and stay within budget - should apply SMS marketing to their business plan. The future of SMS text marketing shines bright, for businesses large and small.