Create Your Brand Identity With A Great Logo Design
Creating brand identity through logo design is a very important topic. Before discussing about brand identity through logo we have to know what a logo is. A logo is a small design shape or image which represents the identity of any firm or organization and it can be of any type and shape.
A logo is one of the most important things for any company. About logo we can say small symbol makes its presence matter a lot everywhere for any company. Without even adding a name, a logo can give the idea of the company and its profile. The logo is not only a sign or shape it means the complete image and identity and therefore before choosing any logo we have to check the availability of that logo, whether it is available or not. If it is available then we have to register the logo with its color tone and design. So that no company or firm can reuse that logo again and this way we can safeguard our logo from misuse. Any firm if they are using our logo without any permission then according to the act of logo registration we can file the case against that company and compensate a large amount of penalty from that company for using our identity. For e.g.: -If we look at the sign of yellow colored M anywhere in the world then an image of McDonald comes in our mind, whether we saw it anywhere in the city or country or globally.
A logo makes people reminding about a company and that remind of a company through logo is known as brand identity. It means through logo we can do the branding as well as promotion of our firm. We see in lots of events and functions that firms and companies are putting their logo and the logo of their sponsor and partner. That small logo can tell anyone about the involvement of any organization in that event and this logo presence does the work of the brand image of a particular company. Nowadays lots of companies are spending millions of money for branding of their product and their logo. So that they can get the publicity of particular events. Through this they will get the business call from other clients and customers as well as these logos increase the visibility of any company in front of the customers.
Creating the brand identity through logo is not an easy task for that we have to participate in different promotional activities like in television, Newspaper and other events. For creating brand image through logo the firm has to increase the visibility of their logo among the people. So that whenever a customer or client is going for shopping our company logo or name comes into their mind. For e.g. : if we have to purchase a cold drink, then only Pepsi and the coca cola name come in the mind because their logo and their presence are always there in our mind. This is the reason these Big MNC's are investing a large amount of money for their advertising and branding.
A logo is one of the most important things for any company. About logo we can say small symbol makes its presence matter a lot everywhere for any company. Without even adding a name, a logo can give the idea of the company and its profile. The logo is not only a sign or shape it means the complete image and identity and therefore before choosing any logo we have to check the availability of that logo, whether it is available or not. If it is available then we have to register the logo with its color tone and design. So that no company or firm can reuse that logo again and this way we can safeguard our logo from misuse. Any firm if they are using our logo without any permission then according to the act of logo registration we can file the case against that company and compensate a large amount of penalty from that company for using our identity. For e.g.: -If we look at the sign of yellow colored M anywhere in the world then an image of McDonald comes in our mind, whether we saw it anywhere in the city or country or globally.
A logo makes people reminding about a company and that remind of a company through logo is known as brand identity. It means through logo we can do the branding as well as promotion of our firm. We see in lots of events and functions that firms and companies are putting their logo and the logo of their sponsor and partner. That small logo can tell anyone about the involvement of any organization in that event and this logo presence does the work of the brand image of a particular company. Nowadays lots of companies are spending millions of money for branding of their product and their logo. So that they can get the publicity of particular events. Through this they will get the business call from other clients and customers as well as these logos increase the visibility of any company in front of the customers.
Creating the brand identity through logo is not an easy task for that we have to participate in different promotional activities like in television, Newspaper and other events. For creating brand image through logo the firm has to increase the visibility of their logo among the people. So that whenever a customer or client is going for shopping our company logo or name comes into their mind. For e.g. : if we have to purchase a cold drink, then only Pepsi and the coca cola name come in the mind because their logo and their presence are always there in our mind. This is the reason these Big MNC's are investing a large amount of money for their advertising and branding.
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