Columbia Mo Marketing Company On Using Internet Marketing
Columbia Mo Marketing Company
So a question I occasionally get from business owners is, “Why should I advertise online?” The reason is, internet marketing and internet advertising are where a lot, if not everything is heading right now. As time goes on, the yellow pages in telephone books are becoming more and more obsolete.
Just a few years ago you had to have a listing in the telephone book. It was one of the places you wanted to be. If you did not have a presence in the yellow pages, you were absolutely going to lose customers to your competitors. You had to be there because when people were looking for your products or service, they turned to the phone book to find a local business.
Now as people transition away from using the yellow pages and use the internet instead, it’s becoming ever more important to get an internet presence. Online video is a great way to get an online presence. Web video allows you to start a conversation with your customer that you can’t create with an ad in the telephone book, newspaper, or any other form of print media.
Internet video marketing lets you accomplish so much more than print media. Web video allows you to demonstrate your product or service, it even allows you to teach. What do I mean by teach? You can show someone how to use your product, or see the process of how you deliver your service. There are a lot of things you can do with video that you can’t do with other forms of advertising or marketing.
The cost factor is a huge difference also. Other forms of advertising can be very expensive, especially if you start talking about television advertising. Which is the closest comparison you can make with online video marketing.
I look at these other mediums of advertising that business owners have to shell out to deliver their message, and it’s just unfortunate because it’s so expensive. The results that you get from other mediums are not as good as marketing with internet video.
When you get your videos on the internet, you have your information and content that you can share with people at the exact time they want it.
Take a second and read that again.
Web video allows you to deliver your message to a prospective customer at the exact time they want it.
You cannot do that with any other form of marketing or advertising. The newspaper ad, magazine ad, radio spot, or television commercial that you ran two months ago has zero impact on the person for someone who is looking for you now. If they weren’t looking for you two months ago, that ad will never reach them.
If your ad is not in front of them the exact second they are looking for it, you might as well not exist. That’s why web video is so great. Once you put it online, it’s there forever. So whether they are looking for your product today, or two months from now, your video is there for them to find.
Now before you go consider this, according to LimeLight Networks – a leading provider of content delivery and interactive advertising platforms, as of 2010 video accounts for 51% of all internet traffic.
So considering that half of all internet activity is dedicated to watching online video, how important do you think video is on the internet? Now consider that when someone searches for a product or service online, you can get a video for your business in front of them at the moment they are looking for that information, how important do you think that is?
Whether you hire an expert to take care of your online video marketing needs, or do it yourself, now is the time to start building your video presence before your competitors do.
So a question I occasionally get from business owners is, “Why should I advertise online?” The reason is, internet marketing and internet advertising are where a lot, if not everything is heading right now. As time goes on, the yellow pages in telephone books are becoming more and more obsolete.
Just a few years ago you had to have a listing in the telephone book. It was one of the places you wanted to be. If you did not have a presence in the yellow pages, you were absolutely going to lose customers to your competitors. You had to be there because when people were looking for your products or service, they turned to the phone book to find a local business.
Now as people transition away from using the yellow pages and use the internet instead, it’s becoming ever more important to get an internet presence. Online video is a great way to get an online presence. Web video allows you to start a conversation with your customer that you can’t create with an ad in the telephone book, newspaper, or any other form of print media.
Internet video marketing lets you accomplish so much more than print media. Web video allows you to demonstrate your product or service, it even allows you to teach. What do I mean by teach? You can show someone how to use your product, or see the process of how you deliver your service. There are a lot of things you can do with video that you can’t do with other forms of advertising or marketing.
The cost factor is a huge difference also. Other forms of advertising can be very expensive, especially if you start talking about television advertising. Which is the closest comparison you can make with online video marketing.
I look at these other mediums of advertising that business owners have to shell out to deliver their message, and it’s just unfortunate because it’s so expensive. The results that you get from other mediums are not as good as marketing with internet video.
When you get your videos on the internet, you have your information and content that you can share with people at the exact time they want it.
Take a second and read that again.
Web video allows you to deliver your message to a prospective customer at the exact time they want it.
You cannot do that with any other form of marketing or advertising. The newspaper ad, magazine ad, radio spot, or television commercial that you ran two months ago has zero impact on the person for someone who is looking for you now. If they weren’t looking for you two months ago, that ad will never reach them.
If your ad is not in front of them the exact second they are looking for it, you might as well not exist. That’s why web video is so great. Once you put it online, it’s there forever. So whether they are looking for your product today, or two months from now, your video is there for them to find.
Now before you go consider this, according to LimeLight Networks – a leading provider of content delivery and interactive advertising platforms, as of 2010 video accounts for 51% of all internet traffic.
So considering that half of all internet activity is dedicated to watching online video, how important do you think video is on the internet? Now consider that when someone searches for a product or service online, you can get a video for your business in front of them at the moment they are looking for that information, how important do you think that is?
Whether you hire an expert to take care of your online video marketing needs, or do it yourself, now is the time to start building your video presence before your competitors do.
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