Search engines are the sacred carriers of your prospective visitors and as such should be treated with due respect.
However, for the search engines to direct visitors to your website, you should feed them the correct information as keywords.
Keywords are like secret codes that can open many doors and facilitate flow of traffic in your direction.
The keywords or phrases have to be chosen with great care.
With the websites vying with each other for attention, most of them are using keywords to divert the traffic towards them.
Generalized and overused keywords are futile in this regard.
While building the website, you may probably have zeroed in on the keywords to be used.
If the selection is not done by following some specific steps, it may not be effective.
Follow these to arrive at the right ones.
Place yourself in the customer's shoes: Business owners and customers think differently.
This can make all the difference in keyword selection, as it is ultimately the customer who will be searching for information.
Compile a list of keywords by asking your customers.
Trim the list: Prune it by choosing only those that will bring in spenders.
The two criteria for keyword selection are its popularity and uniqueness.
Popular keywords have more chances of being typed in for searches.
This may be gauged using softwares like Word Tracker.
However, popular keywords have the disadvantage of being overused.
Uniqueness of the keyword is more important to attain a better search engine ranking.
Another major factor is the drive of the customer to get what he/she wants.
To get results, customers juggle with specific keywords.
If you do the same with your list of keywords, you will end up with winners.
The keywords once chosen should be evaluated periodically to verify their search engine effectiveness.
You may take the help of softwares to do this.