If you want your copy to have a high conversion rate, you have to focus on more than just writing. It requires you to understand the needs of your readers so they can be persuaded that your product can solve a problem for them. We will look at some proven copywriting techniques to help you do this.

A sales copy about your product is written to convince your target market. But you also need to show that your product also delivers. A good way to do this is by sharing feedback from your already existing customers. Your testimonials and other feedback will play a major part in your venture to convince them about your product. It's human nature to trust positive feedback from another person. They will also get a first hand view about how your product fairs and works out for everyone else. When shopping online it is very common for people to be extremely careful when investing their money due to the number of scams present online. For the testimonial to have a more realistic feeling it is a good idea to provide the necessary details of the customer who is giving the testimonial. Another great idea is to provide audio and Video testimonials to our new customers. It is not a good idea to have your testimonials concentrated in one area but rather throughout the copy.

Bring them up from time to time. Also make them show different aspects of the product and not just on one specific point.

You can increase the value of a product in many ways when creating a sales copy. But one of the best ways to give more value to the end user is by adding a free bonus along with your product. Let's face it, people love free bonuses. Customers like to pay less for more. By Giving away free bonuses with the main product it give the customer the impression that the value of the product is greater and their price is a killer deal. There have been instances where people have bought products just because they wanted the bonus material.

It really is that powerful. Depending on what bonus you included and how you position yourself will affect the success of the product. To see positive results the bonuses must compliment the product. It is not wise to have a bonus just for fun.

Having a copy short or long or vice versa is a topic that some agree and others disagree. Resesarch shows that longer copy is almost always more successful for higher conversions. People want as much information on a product before buying and this is why a long copy is more likable. But a short copy can be good for those individuals who don't want to go through the hassle. Effective copywriting is about learning to harness the power of words to really showcase your product to prospective buyers. It can take time to hone your skill, but it's worth the effort in the long run.