8 Big Differences Between Pr And Advertising
Business owners know that the word needs to get out regarding their products and/or services. There really is no one way to do this, as there are so many options for getting publicity these days. Some opt for advertising while others choose public relations to the publicity needed for the product. There are some key differences between the two that are worth considering before you decide which type of promotion technique you will choose for your company's products.
1. When a consumer reads an advertisement, they know exactly what it is. They know that they are being enticed to buy into a product or service. With public relations, however, there are suggestions and endorsements. PR is less forward and much more subtle than advertising.
2. There is a high level of creativity required with advertising. Advertising campaigns require special graphics, logos and presentations that will catch the eye of consumers. The job of PR is to put news about a service, product, person or company in a place where it can easily be viewed by potential consumers.
3. A company pays for every ad when dealing with an advertising company. The date of the ad will be obvious as well as the intention of the ad. In the world of PR, news conferences, press releases and similar activities are scheduled to get free exposure from the media for the services and/or products of the company.
4. Advertising can often be repeated several times in a variety of places. Public relations, however, does not have any shelf life of which to speak of. Press releases, on the other hand, will only run one time.
5. Advertising can provide only a minimal amount of help for special events. In order for an event to be attended and to be successful, the media needs to be informed so that a wide range of people can be reached.
6. Those who work in advertising agencies usually work in an office where they collaborate with fellow workers to come up with ideas and produce results for clients. Public relations agencies, on the other hand, work much more closely with the media and their clients.
7. Advertising agencies work with graphics, fonts, sketches and various forms of mediums. Public relations mean working with people and their particular goals, interests and needs in promoting their product or agenda.
8. Last, but not least, advertising agents don't get involved in the lives of their clients. Public relation agencies help their clients get a product, company, person or idea off the ground as well as helping them through the rough times.
Deciding which form of promoting you will do depends on your company and what you want and need. If you are on the lookout for ads, signs, banners and graphics to catch people's attention, an advertising company may suit your needs. On the other hand, if you need an agency to cover for you, in both good and bad times, as well as stay in contact with the media to give you the publicity you need, you probably should hire a PR agency. As you.
1. When a consumer reads an advertisement, they know exactly what it is. They know that they are being enticed to buy into a product or service. With public relations, however, there are suggestions and endorsements. PR is less forward and much more subtle than advertising.
2. There is a high level of creativity required with advertising. Advertising campaigns require special graphics, logos and presentations that will catch the eye of consumers. The job of PR is to put news about a service, product, person or company in a place where it can easily be viewed by potential consumers.
3. A company pays for every ad when dealing with an advertising company. The date of the ad will be obvious as well as the intention of the ad. In the world of PR, news conferences, press releases and similar activities are scheduled to get free exposure from the media for the services and/or products of the company.
4. Advertising can often be repeated several times in a variety of places. Public relations, however, does not have any shelf life of which to speak of. Press releases, on the other hand, will only run one time.
5. Advertising can provide only a minimal amount of help for special events. In order for an event to be attended and to be successful, the media needs to be informed so that a wide range of people can be reached.
6. Those who work in advertising agencies usually work in an office where they collaborate with fellow workers to come up with ideas and produce results for clients. Public relations agencies, on the other hand, work much more closely with the media and their clients.
7. Advertising agencies work with graphics, fonts, sketches and various forms of mediums. Public relations mean working with people and their particular goals, interests and needs in promoting their product or agenda.
8. Last, but not least, advertising agents don't get involved in the lives of their clients. Public relation agencies help their clients get a product, company, person or idea off the ground as well as helping them through the rough times.
Deciding which form of promoting you will do depends on your company and what you want and need. If you are on the lookout for ads, signs, banners and graphics to catch people's attention, an advertising company may suit your needs. On the other hand, if you need an agency to cover for you, in both good and bad times, as well as stay in contact with the media to give you the publicity you need, you probably should hire a PR agency. As you.
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